● Covered by 1 source · 1 reportMedium impact1 neutral
Decathlon Germany Integrates Wero Payment Option on decathlon.de
Key points
- Decathlon Germany launched Wero payments on decathlon.de on July 20.
- Wero is a retail payment product from the European Payments Initiative (EPI).
- It routes payments directly between bank accounts, bypassing card networks.
- Decathlon plans to extend Wero integration to its 110 physical stores in Germany.
Decathlon Germany Adopts Wero Payments
Decathlon Germany has integrated Wero as a payment option on its decathlon.de website as of July 20. This makes Germany the first market within the French sporting goods retailer's international operations to implement the European payment scheme.
About Wero and EPI
Wero is the retail payment product of the European Payments Initiative (EPI), a consortium of banks and payment providers supported by 18 shareholder institutions and over 50 members across Europe. The system facilitates real-time payments directly between bank accounts, authorized through the customer's banking app using biometric authentication, which means the merchant does not handle card numbers.
Strategic Implications for Decathlon
For Decathlon, adopting Wero offers potential financial benefits by bypassing traditional card network processing fees, which typically range from 1% to 2% of transaction value. This direct account-to-account rail can serve as a margin lever for a large-scale retailer. Patrick Müller, chief digital and chief marketing officer at Decathlon Germany, also linked the launch to the retailer’s membership program, suggesting it provides added value on purchases and functions as a loyalty and retention tool.
Rollout and Future Plans
The integration of Wero is planned to extend beyond the website. Decathlon is preparing the technical infrastructure to bring Wero to its approximately 110 physical stores in Germany, aiming for a consistent payment experience across online and offline channels. A joint promotional campaign with EPI is scheduled for October, offering a €10 voucher to customers who use Wero on decathlon.de, with funding provided by EPI.
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Reporting from
Decathlon Germany has added Wero, a European bank-to-bank payment scheme, to its decathlon.de website, marking its first market integration. This move provides a direct bank account payment rail, potentially reducing transaction costs for the retailer and advancing EU-made payment infrastructure.