● Covered by 1 source · 1 reportMedium impact1 neutral
Discord launches Ads Manager and expands Video Quests for advertisers
Key points
- Discord Ads Manager launched for ad campaign management.
- Self-service access for Ads Manager is planned for early 2027.
- Video Quests, now Video Quests Reserve, expanded for premium video ads.
- New ad tools enable expanded user targeting for advertisers.
Discord Introduces New Ad Management Platform
Discord announced the launch of Discord Ads Manager, a new platform designed to centralize ad campaign management on its social media platform. This tool allows companies to forecast, build campaigns with objective-based bidding, and monitor performance from a single interface.
The company stated that self-service access to the Ads Manager will extend advertising opportunities to smaller studios and marketers who previously required a direct sales relationship to run campaigns, opening the platform to advertisers regardless of budget. Full self-service access is anticipated in early 2027.
Expansion of Video Quests Ad Format
Discord is also expanding its Video Quests, which are video ads users can watch for in-game rewards. This format is now called Video Quests Reserve and is positioned as a premium, reservation-based offering for high-impact brand moments. It provides advertisers with a scalable way to drive impressions and clicks, with additional tracking objectives to be added soon.
Increased Targeting Capabilities
The introduction of Discord Ads Manager and the updated Video Quests are expected to lead to expanded user targeting options for advertisers on the platform. This move signifies Discord's effort to enhance its advertising capabilities and attract a wider range of businesses.
Context of Discord's Advertising Strategy
Discord, which launched in 2015, began incorporating ads in 2024 with the introduction of Quests. This advertising push follows a confidential IPO filing in January, with reports suggesting that expanding ad offerings is a strategy to increase Discord's valuation beyond its existing premium subscriptions and game sales.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
Discord introduced Discord Ads Manager, a self-service platform for managing ad campaigns, and expanded its Video Quests ad format. These changes aim to broaden advertising access on the platform to more companies, including smaller businesses, and increase ad revenue.