● Covered by 5 sources · 5 reportsLow impact1 negative4 neutral
Disney+ and Hulu Increase Subscription Prices for Most Plans
Key points
- Disney+ Premium (no ads) increased to $21.49/month.
- Hulu+ Premium (no ads) increased to $21.49/month.
- Disney+/Hulu Premium Bundle increased to $21.99/month.
- Ad-supported plans increased by $0.50/month.
- Disney+ (with ads) increased to $12.49/month.
- Hulu (with ads) increased to $12.50/month.
- The price hike is the fourth in four years.
- The price changes go into effect today.
- Disney+ Premium (no ads) increased from $19/month to $21.50/month.
- Hulu Premium (no ads) increased from $19/month to $21.50/month.
- Disney+ (with ads) increased from $12 to $12.50.
- Disney+/Hulu Premium Bundle increased from $20/month to $22/month.
- Disney+/Hulu/ESPN Select Bundle (with ads) increased from $20 to $22.
- Disney+/Hulu/ESPN Select Bundle (without ads) increased from $29 to $33.
- Hulu + Live monthly subscription prices increased by $10.
- Disney+ and Hulu are more expensive than Netflix's premium offerings.
New Pricing for Ad-Free Plans
Disney+ and Hulu have implemented new pricing for their ad-free subscription tiers. The Disney+ Premium (no ads) and Hulu+ Premium (no ads) plans now each cost $21.49 per month. The combined Disney+/Hulu Premium Bundle is priced at $21.99 per month.
These changes represent an increase of approximately two dollars per month for the ad-free standalone services and the premium bundle. Previously, Disney+ and Hulu Premium were $18.99/month each, and the bundle was $19.99/month.
Adjustments for Ad-Supported Plans
Ad-supported plans also saw price adjustments, though smaller than their ad-free counterparts. Disney+ (with ads) and Hulu (with ads) now cost $12.49 per month, an increase of $0.50 from their previous price of $11.99 each. The bundled Disney+/Hulu (with ads) plan remains at $12.99 per month.
Impact on Subscription Strategy
The new pricing structure positions the Disney+/Hulu bundle as a more attractive option. With the bundle costing only $0.50 more than a single ad-supported service, or slightly more than a single ad-free service, Disney appears to be encouraging subscribers to opt for the combined offering.
Updates
- Disney+ Premium (no ads) increased from $19/month to $21.50/month.
- Hulu Premium (no ads) increased from $19/month to $21.50/month.
- Disney+ (with ads) increased from $12 to $12.50.
- Disney+/Hulu Premium Bundle increased from $20/month to $22/month.
- Disney+/Hulu/ESPN Select Bundle (with ads) increased from $20 to $22.
- Disney+/Hulu/ESPN Select Bundle (without ads) increased from $29 to $33.
- Hulu + Live monthly subscription prices increased by $10.
- Disney+ and Hulu are more expensive than Netflix's premium offerings.
- Disney+ (with ads) increased to $12.49/month.
- Hulu (with ads) increased to $12.50/month.
- The price hike is the fourth in four years.
- The price changes go into effect today.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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How outlets covered it
Disney+ and Hulu have raised subscription prices for various standalone and bundled plans, with increases up to 13 percent. This marks the fourth price hike for Disney+ in four years, making some plans more expensive than Netflix's premium offerings.
Disney has raised the prices for its Disney+ and Hulu streaming services, with ad-free bundles increasing to $21.99/month and stand-alone ad-free plans to $21.49/month. This marks another price hike for Disney's streaming offerings, following a trend of increasing subscription costs across the streaming industry.
Disney is raising prices for several Disney+ and Hulu streaming subscriptions, marking the fourth price increase in four years. The ad-free Disney+ plan will now cost $21.50 per month, while the ad-free Disney+ and Hulu bundle increases to $22 per month. Ad-supported plans for Disney+ and Hulu will also see a price hike to $12.50 per month each.
Disney+ and Hulu have begun rolling out another price hike, increasing monthly costs for several subscription tiers. The changes affect standalone Disney+ plans and some Disney+ & Hulu bundles, with ad-free options seeing the largest increases.
Disney+ and Hulu have raised prices for most of their subscription plans, with ad-free options seeing the largest increases. This adjustment makes the Disney+/Hulu bundle more competitive against individual service subscriptions.