Guitar Center initiated an online contest titled "Open for Legends," offering musicians the chance to perform as an opening act for Ed Sheeran's concert in Mexico City. The contest began on September 14.
The contest launch coincided with the announcement that Macklemore had been dropped from the final 10 shows of Sheeran's U.S. tour. Macklemore had publicly expressed support for Palestine, making statements and calls for a "free Palestine" during his performances, as reported by Rolling Stone.
Following Macklemore's removal, the contest's submission page was overwhelmed with various forms of protest and troll content. Submissions included "Free Palestine" videos, fart memes, WWE butt videos, and other non-musical posts, some from usernames like “EdSheeranSupportsAndFundsGenocide.” These posts appeared live and unmoderated on the site for most of a day.
Archived screenshots showed submissions ranging from a Charles Manson interview video to memes referencing Sheeran's songs with altered lyrics. Some posts included links to Palestinian relief efforts such as Gaza Soup Kitchen and UNRWA. By Thursday morning, all troll and political protest posts were removed, leaving only sincere musical entries on the site.
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An online contest by Guitar Center for musicians to open for Ed Sheeran's Mexico City show was inundated with "Free Palestine" videos, fart memes, and other troll posts. This occurred after Macklemore was removed from Sheeran's tour due to his pro-Palestine statements, leading to unmoderated submissions appearing on the contest page for a period.