● Covered by 2 sources · 2 reportsMedium impact2 neutral
Emmy Awards to Stream Exclusively on Prime Video Starting in 2027
Key points
- Emmy Awards will stream exclusively on Prime Video starting in 2027.
- Amazon secured global rights for six years, ending broadcast network rotation.
- The ceremony will be free to watch on Prime Video in over 240 countries.
- Amazon is reportedly paying between $20 million and $25 million annually for the rights.
- The move follows declining viewership on linear TV for the Emmys.
Emmy Awards Transition to Streaming
The Emmy Awards will be exclusively streamed on Prime Video starting in 2027. This marks a significant change for the ceremony, which has historically rotated among major broadcast networks such as ABC, CBS, FOX, and NBC over the past seven decades. The new arrangement establishes a dedicated streaming home for the awards.
Global Access and Deal Specifics
Amazon has secured exclusive global streaming rights for the Emmy Awards for a period of six years. Prime Video will make the ceremony available for free across more than 240 countries and territories, and viewers will not need an Amazon Prime subscription to watch. Reports indicate that Amazon is paying between $20 million and $25 million per year for these rights.
While the main ceremony will be on Prime Video, it is not yet clear where the Creative Arts Emmys will be broadcast. Prime Video may also offer additional programming from the Television Academy, such as the Hall of Fame ceremony.
Industry Shift to Streaming
This move reflects a broader trend in the entertainment industry, where major awards shows are transitioning from traditional broadcast television to streaming platforms. The decision comes as the Emmys have faced potential viewership declines on linear TV. For example, the 78th Primetime Emmy Awards on NBC saw a nearly 10% decrease in ratings from the previous year, although its 6.87 million viewers were higher than the all-time low of 4.3 million in January 2024.
Streaming services have increasingly gained prominence in the awards landscape, with recent Emmy winners for best drama and comedy series, such as "The Pitt" and "Widow's Bay," being streaming exclusives.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
The daily brief
One email each morning: the day's tech stories, clustered across outlets and summarized. No account needed.
One email a day. Unsubscribe in one click, any time.
Today's brief
Spend a few minutes, get the whole day. Every topic's top stories in one hands-free rundown — listen, watch, or read the transcript.
▶ Play today's brief
New every morning, and the back catalogue is archived by date.
How outlets covered it
The Emmy Awards will stream globally on Prime Video for six years, beginning in 2027, marking a shift from traditional broadcast television to streaming platforms. This move aims to address declining viewership on linear TV and follows a trend of major awards shows transitioning to streaming services.
Amazon Prime Video secured exclusive global streaming rights for the Emmy Awards beginning in 2027, ending the traditional broadcast network rotation. This move signifies a shift in major entertainment awards distribution towards streaming platforms.