Companies often track revenue and profitability, but enterprise value also requires attention. It is possible for enterprise value to decline even when operating numbers, such as revenue, are improving. This has implications for M&A timing and potential exit valuations for founders.
Multiple compression occurs when the valuation multiple applied to a company's revenue decreases. For example, a hypothetical SaaS company with $15 million ARR valued at 6x ARR has a $90 million enterprise value. If ARR grows to $20 million but the multiple falls to 3.5x, the enterprise value drops to $70 million. In this scenario, revenue increased by 33%, but value declined by 22%.
Valuation multiples are influenced by qualitative, absolute, and relative factors. Qualitative factors include management quality, founder dependence, competitive intensity, product differentiation, and strategic relevance to buyers. Absolute financial measures include revenue, EBITDA, and cash flow. Relative performance measures encompass growth rates, margins, net revenue retention, and gross revenue retention. Buyers assess these factors against peers.
For founders considering a sale, relying solely on revenue milestones can be misleading. A higher revenue figure might still lead to a smaller exit if valuation multiples have compressed. Boards should analyze which company characteristics are likely to improve or deteriorate and how these changes might affect buyer pricing.
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A company's enterprise value can decrease even as its revenue grows, primarily due to a decline in valuation multiples. This phenomenon, termed multiple compression, can lead to a smaller exit for founders who delay selling their company based solely on revenue milestones.