● Covered by 1 source · 1 reportLow impact1 negative
Evernote and other legacy apps significantly increase subscription prices
Key points
- Evernote's top subscription tier increased from $130 to $250 annually.
- This represents a 3.3x increase from 2023 and 10x from 2008-2016 pricing.
- Plex lifetime pass rose from $75 in 2012 to $250 today.
- Bending Spoons acquired Evernote in 2023, citing 200 million accounts.
Evernote's Price Hike
Evernote, a note-taking application, recently adjusted its subscription tiers, leading to significant price increases for some users. The highest tier now costs $250 per year, up from $130. This new price is more than 3.3 times the cost of the most advanced tier in 2023 and 10 times the annual subscription rate from its launch in 2008 until 2016.
Broader Trend in Legacy Software
This pricing strategy is not isolated to Evernote. Other long-standing consumer software products have also seen substantial price increases. For example, a lifetime pass for Plex, a media server application, was $75 in 2012 and is now $250. Individual plans for applications such as Quicken, Robokiller, and Inkdrop have also doubled in price.
Bending Spoons' Strategy for Evernote
Bending Spoons, which acquired Evernote in 2023, outlined its rationale in a June SEC filing. The company was attracted to Evernote's large customer base of 200 million accounts and high user engagement. The filing noted the app's "robust subscriber retention" and a "highly engaged and tenured customer base," with an average customer tenure of 7.2 years at the time of acquisition. This indicates a strategy to monetize a loyal user base through increased pricing.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
Evernote increased its highest subscription tier price from $130 to $250 annually, a 3.3 times increase from its 2023 price and 10 times its 2008-2016 price. This reflects a trend among legacy software, like Plex and Quicken, to raise prices significantly for long-term users, aiming to extract more revenue from established customer bases.