Fanatics Designs All 32 NHL Team Jerseys for Hometown Remix Program

Fanatics Expands Design Role with NHL

Fanatics and the National Hockey League (NHL) have introduced the Hometown Remix program, a new collection of uniforms and apparel for all 32 NHL teams. The designs focus on each team's city and fan base, representing a significant shift in Fanatics' involvement with professional sports leagues.

First League-Wide Design Program for Fanatics

This initiative is the first instance where Fanatics has been solely responsible for the design and development of a league-wide jersey program for one of its major partners, which include the NFL, NBA, and MLB. Previously, Fanatics primarily manufactured fan merchandise, with other companies often handling player jersey design.

Andrew Low Ah Kee, CEO of Fanatics Commerce, stated that Fanatics is now singularly responsible for the design and execution of this program in partnership with the NHL and its clubs, unlike collaborations with other designers in different leagues.

Evolution of NHL Partnership

Fanatics has partnered with the NHL since 2005, initially focusing on retail and e-commerce. In 2023, following the expiration of the league's jersey deal with Adidas, Fanatics expanded its partnership to include on-ice uniforms and authentic jerseys. The 2024-25 season marked the first time Fanatics branding appeared directly on an official player jersey in a professional game.

Design Process and Precedent

The design process for the Hometown Remix collection began in 2024, involving Fanatics' design team working with the league, teams, and players. While Fanatics has previously designed jerseys for specific NHL tentpole events like the Winter Classic and Stadium Series, this is the first time it has undertaken a design program encompassing all 32 teams.