Edward "Bud" Cole, CEO of Fender, made statements in a May interview with T3 that have recently gained attention. Cole suggested that "AI has existed in music as long as there's been recorded music" and compared learning cover songs to "analog AI." He also extended this analogy to bandmates, describing them as a second form of "analog AI" that helps in songwriting.
These comments have been met with negative reactions from the online guitar community. The resurfacing of Cole's remarks follows a period of negative public relations for Fender, which recently issued cease-and-desist letters to builders over the copyright of the Stratocaster body shape. Some influential guitar YouTubers have stated they will no longer purchase Fender gear due to these controversies.
Cole's perspective is that while learning an instrument is a primary barrier, songwriting is where AI can play a role. He believes that playing cover songs allows musicians to develop skills before writing their own material, similar to how an AI might be trained on data. He also sees bandmates fulfilling a collaborative role akin to AI, helping to develop musical ideas from initial riffs or choruses.
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Fender CEO Edward "Bud" Cole's resurfaced comments from a May interview compare learning cover songs and collaborating with bandmates to "analog AI." These remarks have drawn criticism from the guitar community, adding to recent negative sentiment following copyright disputes over the Stratocaster body shape.