● Covered by 2 sources · 2 reportsMedium impact2 neutral
Ferrari Luce EV Reaches 2026 Sales Target Within Two Months of Launch
Key points
- Ferrari Luce EV met its 2026 sales target in two months.
- Target was "just under 500" units for the €550,000 vehicle.
- Jony Ive designed the Luce EV.
- Strong demand reported from China and Silicon Valley.
- Ferrari aims for 2,500 Luce sales by 2030.
Early Sales Success for Ferrari Luce
Ferrari's first electric vehicle, the Luce, has reportedly achieved its 2026 sales target of "just under 500" units within two months of its public reveal. This milestone was reported by the Financial Times ahead of Ferrari's quarterly earnings announcement.
The Luce, priced at €550,000, was largely designed by Jony Ive and his firm, LoveFrom. The rapid sales indicate a stronger market acceptance than some initial reactions suggested.
Key Markets and Demand Drivers
Demand for the Luce was particularly strong in China, where EV sales have already gained traction with brands like Geely, Lynk & Co, and Zeekr. Ferrari reportedly aimed to attract a new generation of wealthy buyers, especially in China and technology centers such as Silicon Valley.
Sources indicate that US tech entrepreneurs have provided positive feedback on the vehicle.
Initial Reception and Market Response
Upon its reveal in May, the Luce faced criticism online, with some comparing its wedge shape to a Nissan Leaf and questioning its competitiveness against Chinese EVs. Ferrari's stock dropped 8% the day after the reveal. However, the early sales figures suggest that market demand has surpassed these initial negative reactions.
Long-Term Sales Projections
Looking ahead, Ferrari reportedly aims to sell approximately 2,500 Luce units by 2030, which would account for about 5% of the company's annual sales. This translates to roughly 600 units per year after the initial target is met. The first production model of the Luce is also slated for auction.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
The daily brief
One email each morning: the day's tech stories, clustered across outlets and summarized. No account needed.
One email a day. Unsubscribe in one click, any time.
Today's brief
Spend a few minutes, get the whole day. Every topic's top stories in one hands-free rundown — listen, watch, or read the transcript.
▶ Play today's brief
New every morning, and the back catalogue is archived by date.
How outlets covered it
Ferrari's first electric vehicle, the Luce, met its annual sales target within two months of its public reveal, according to a Financial Times report. This development indicates stronger market acceptance than initial online reactions suggested, particularly among Ferrari's established customer base.
Ferrari has reportedly met its 2026 sales target of "just under 500" units for its Luce EV, designed by Jony Ive, within two months of its launch. This early achievement indicates strong initial demand, particularly from the Chinese market and tech hubs, for the €550,000 electric vehicle.