Screenless fitness trackers, a category that includes devices like Whoop and the new Fitbit Air, are gaining market interest. Whoop, which launched its first tracker in 2015, recently secured $575 million in funding, valuing the company at $10 billion. Google's Fitbit Air entered this market, positioning itself as a direct competitor to Whoop.
The Fitbit Air is designed to be slimmer than Whoop bands. This design difference impacts battery life, with the Fitbit Air lasting up to seven days. Newer Whoop models, such as the Whoop 5.0 and Whoop MG, are rated for over 14 days of battery life and feature a wireless battery pack for on-the-go charging without removing the band.
Both devices offer comprehensive companion apps that track activities, sleep, and vitals, and include AI assistants for logging meals and workout planning. The Whoop app is geared towards serious fitness enthusiasts, providing detailed metrics like strain and recovery, and captures heart rate data at a higher sampling frequency. In contrast, the Fitbit Air's Google Health app is designed for a more general user base, focusing on user-friendliness.
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Google's Fitbit Air and Whoop MG are screenless fitness trackers that offer activity, sleep, and vital tracking with companion apps. The Fitbit Air is slimmer with a shorter battery life, while Whoop offers more detailed fitness metrics and longer battery life.