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Ford launches AI assistant in mobile app, plans in-vehicle integration by 2027
Key points
- Ford's AI assistant is now available in the Ford and Lincoln mobile apps.
- The assistant provides vehicle-specific data like fuel levels and cargo capacity.
- In-vehicle voice integration is planned for 2027.
- Ford aims to reach 8 million owners with the new assistant.
Ford Introduces AI Assistant in Mobile App
Ford has launched a new AI-powered assistant accessible through its Ford and Lincoln mobile applications. This chatbot can answer questions about specific vehicle capabilities, such as fuel levels, cargo capacity, and towing limits, by linking directly to the customer's vehicle data.
Future In-Vehicle Integration
While currently app-based, Ford plans to integrate a voice-powered version of the assistant directly into vehicles by 2027. This phased rollout, starting with the mobile app, is intended to introduce the technology to more customers initially.
Industry Trend Towards AI
This announcement aligns with a broader trend among automakers to incorporate AI-powered features. Competitors like Rivian and Mercedes-Benz have also launched voice assistants, while others such as BMW and General Motors are partnering with established AI providers like Amazon's Alexa and Google's Gemini.
Technology and Reach
Ford previously stated its intention to design its assistant to be chatbot-agnostic, allowing compatibility with various large language models. The company will also integrate Gemini into its vehicles as an opt-in alternative to Google Assistant. Ford aims to make the new assistant available to 8 million owners of Ford and Lincoln vehicles through a phased rollout.
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Reporting from
Ford introduced a new AI-powered assistant for its mobile app, allowing users to query vehicle-specific information like fuel levels and towing capacity. This initial app-based rollout will be followed by in-vehicle voice integration by 2027, as automakers increasingly add AI features to their products.