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Ford Names Affordable Electric Truck 'Fathom,' Production Slated for 2027
Key points
- Ford's new electric truck is named Fathom.
- It will start at $28,350, or $29,945 with destination fees.
- Fathom is built on the new Universal EV (UEV) platform.
- Production begins Q1 2027 at the Louisville Assembly Plant.
- Deliveries are expected to start in fall 2027.
Introducing the Ford Fathom
Ford has officially named its new affordable electric midsize truck the "Fathom." The vehicle will have a starting price of $28,350, which increases to $29,945 including destination and delivery fees. This pricing positions the Fathom below the $30,000 mark that Ford has targeted for its next generation of electric vehicles.
Universal EV Platform and Production
The Fathom is the first electric vehicle to be built on Ford's new Universal Electric Vehicle (UEV) platform. This platform incorporates a zonal architecture for its electronics, which reduces wiring complexity by replacing numerous discrete electronic control units with a few powerful computers. The UEV platform and a new assembly line process are intended to cut production costs.
Production of the Fathom is scheduled to begin in the first quarter of 2027 at Ford's Louisville Assembly Plant in Kentucky. The plant underwent a $2 billion overhaul to convert it into an EV production facility. Ford expects to begin prototype builds in Q1 2027, with customer deliveries following in fall 2027.
Features and Market Positioning
Unlike some stripped-down affordable EVs, the Fathom will be a fully featured vehicle. It will include a large, high-resolution touchscreen, support for Apple Maps, Android Auto, and Apple CarPlay, and hands-free highway driving via BlueCruise. The truck will also offer bi-directional power capabilities.
The Fathom represents Ford's second all-electric truck, following the F-150 Lightning. It aims to compete in the growing electric truck market and is part of Ford's strategy to offer more affordable electric vehicles, potentially challenging competitors like Tesla and Chinese EV manufacturers.
Broader EV Strategy
The introduction of the Fathom is part of a broader effort by Ford to expand its affordable EV offerings. The company is also reportedly developing an entry-level crossover priced around $25,000, expected by 2029, and a four-door Mustang. The UEV platform is designed to support a range of different electric vehicles.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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How outlets covered it
Ford announced its $2 billion factory overhaul in Louisville, Kentucky, is on schedule to begin production of the Fathom electric truck in 2027. This initiative aims to produce an affordable EV using a new universal production system, addressing past profitability challenges in Ford's EV sector.
Ford announced its Fathom electric pickup truck will begin production in the first quarter of 2027 at its overhauled Louisville Assembly Plant. This vehicle is the first on Ford's new Universal Electric Vehicle Platform, designed to reduce production costs and maximize aerodynamic range.
Ford is reportedly developing a new entry-level crossover priced around $25,000, expected by 2029, alongside a four-door Mustang and additional electric models. This move indicates Ford's strategy to expand its affordable vehicle offerings and electric vehicle lineup.
Ford announced its new Fathom EV pickup will start at $29,945, positioning it below average new vehicle and EV prices. However, the Fathom is a compact pickup, a niche market segment that may limit its overall sales potential despite its competitive pricing.
Ford announced the name of its first midsize electric truck, the Fathom, which will start at $28,350. This vehicle is based on Ford's Universal EV Platform and aims to compete in the growing electric truck market, offering standard features like a high-res touchscreen and bi-directional power.
Ford announced its new electric truck, the Fathom, will start at $28,350 (before destination fees) and begin deliveries in fall 2027. This vehicle is the first to use Ford's new Universal EV Platform, aiming to reduce costs and compete with other EV manufacturers.
Ford has named its upcoming affordable electric four-door pickup truck the "Ford Fathom." This vehicle is the first EV built on Ford's new Universal EV (UEV) platform, which incorporates a zonal architecture for its electronics to reduce wiring complexity.
Ford announced its first ultra-cheap electric vehicle, the Fathom, a midsize electric truck priced from $28,350. This vehicle is built on a new Universal Electric Vehicle (UEV) platform designed for parallel assembly to achieve lower costs and includes features like a large touchscreen and support for Apple Maps, Android Auto, and Apple CarPlay.