● Covered by 1 source · 1 reportLow impact1 neutral
Formula 1 CEO expects Apple to bid for F1 streaming rights in more countries
Key points
- Apple holds exclusive F1 streaming rights in the US.
- F1 CEO expects Apple to bid for rights in other markets.
- F1 seeks a portfolio of regional broadcast deals.
- Sky renewed UK F1 rights until 2034, excluding Apple there.
Apple's Current F1 Involvement
Apple currently holds exclusive streaming rights for Formula 1 racing in the United States, with all races available on Apple TV. Both Apple and Formula 1 have reported positive viewership and subscriber acquisition results from this partnership, though specific figures have not been disclosed.
Anticipated Expansion of Apple's Bids
During Liberty Media's recent earnings call, Formula 1 CEO Stefano Domenicali indicated satisfaction with the US deal and expressed an expectation that Apple will pursue F1 streaming rights in other countries when they become available. This suggests Apple's interest in broadening its sports content portfolio internationally.
F1's Broadcast Strategy
Formula 1's strategy involves securing a diverse portfolio of regional broadcast deals rather than a single global partner. This approach allows them to select specific partners for each geographic market. An example of this is Sky's renewal of F1 rights in the United Kingdom through 2034, which prevents Apple from acquiring those rights.
Implications for Future Deals
Despite the UK situation, Formula 1 remains open to striking more deals with Apple in other markets. Liberty Media CEO Derek Chang noted that Apple's potential as a bidder in additional markets is beneficial for their business, indicating a willingness to collaborate where opportunities align with F1's regional strategy.
Recent Apple TV F1 Features
In the United States, Apple TV subscribers can watch all Formula 1 races live and on-demand. Apple recently introduced a Dolby Atmos audio track for its F1 streams and expanded Multiview support to more platforms, including iPhone Duo.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
The daily brief
One email each morning: the day's tech stories, clustered across outlets and summarized. No account needed.
One email a day. Unsubscribe in one click, any time.
Today's brief
Spend a few minutes, get the whole day. Every topic's top stories in one hands-free rundown — listen, watch, or read the transcript.
▶ Play today's brief
New every morning, and the back catalogue is archived by date.
Reporting from
Formula 1 CEO Stefano Domenicali stated that Apple is expected to bid for F1 streaming rights in additional countries as opportunities arise, following a positive response to their exclusive US streaming deal. This indicates a potential expansion of Apple's involvement in sports broadcasting beyond its current US-only F1 coverage.