GitHub Marketing Lead Automates Event Workflows Using GitHub Copilot and Actions

Automating Marketing Operations

Tomoko, a regional marketing lead for GitHub in Japan and Korea, has implemented an automated system for managing marketing events. This system leverages GitHub Copilot and GitHub Actions to handle various stages of event execution, from initial planning to post-event reporting.

The automation addresses a series of repetitive tasks that previously required significant manual effort, such as duplicating landing pages, generating UTM-tagged links, drafting invitation emails, updating project boards, and managing registrant lists.

From Manual to Automated Workflows

Before automation, these tasks were performed manually, increasing the potential for errors like incorrect links or misspelled campaign names. The process for setting up an event could take several days of manual work.

By using GitHub Copilot, the marketing lead translated existing runbooks into automated scripts. This allowed for the creation of a system where an event can be set up and managed from a single GitHub Issue.

Impact and Efficiency Gains

The automated workflow now handles tasks such as daily registrant list downloads and cleanup, and post-event data export and CRM integration. This significantly reduces the time and potential for human error in event management.

The approach demonstrates how individuals with engineering backgrounds can apply automation principles to non-development roles, particularly in areas involving repetitive tasks across tools with API or CLI access.