General Motors announced the integration of a personal AI assistant into its OnStar service. This new OnStar AI Assistant will first appear in the 2027 Cadillac Lyriq EV, with subsequent rollout to other GM vehicles. The announcement was made at the GM Forward event in New York.
Alongside the AI assistant, GM will launch a new OnStar mobile app in 2027. This app will consolidate and replace the current OnStar Guardian app and individual vehicle brand apps for Buick, Cadillac, Chevrolet, and GMC. The company describes this as a shift for OnStar to become a connected intelligence platform, moving beyond its traditional role as a call center service.
Unlike previous integrations that utilized Google Cloud's conversational AI Dialogflow or planned Google Gemini rollout, the OnStar AI Assistant is an in-house development by GM. This AI aims to offer an interactive and customized experience for drivers and passengers. Future functionalities include connecting vehicle cameras to the software for live views and crash recordings.
This initiative is part of GM's broader strategy to modernize OnStar and compete with tech-forward rivals. GM aims to build a $25 billion subscription business by 2030. The integration of an in-house AI assistant is a significant step in this direction, focusing on predictive and proactive support for vehicle owners.
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General Motors is adding an in-house developed AI assistant to its OnStar service, debuting in the 2027 Cadillac Lyriq EV. This move transforms OnStar from a call center service to a connected intelligence platform, aiming to provide predictive and proactive support to vehicle owners.