● Covered by 1 source · 1 reportMedium impact1 neutral
Gmail launches Verified Sender Program for political campaigns, bypassing spam filters
Key points
- Gmail Verified Sender Program launches September 8.
- Political campaigns can bypass spam filters under specific conditions.
- Campaigns must use a verified domain and maintain low spam reports.
- Google states users retain control over email filtering options.
New Program for Political Campaigns
Google is launching the Gmail Verified Sender Program on September 8. This initiative allows political committees in the US to send emails directly to Gmail users, bypassing the standard spam filter. To participate, campaigns must send emails from a verified domain and keep their messages marked as spam by less than 0.3% of recipients.
User Control and Google's Stance
Google states the program is designed to connect users with desired emails while maintaining user control. The company emphasized that all existing user controls for filtering emails, such as marking as spam, blocking senders, and unsubscribing, will remain available. Bulk senders must meet security and compliance requirements to ensure messages are relevant and verified.
Background and Motivation
This program follows a history of strained relations between Google and political groups, particularly the Republican National Committee, which previously alleged that Gmail's spam filter discriminated against its emails. Google first proposed a similar solution in 2022 in response to an FEC complaint from the RNC. Although a lawsuit filed by the RNC was dismissed in 2024, Google is proceeding with this new program.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
Google is introducing a new Gmail Verified Sender Program on September 8, allowing US political campaigns to bypass spam filters if they meet specific criteria. This program responds to past complaints from political committees regarding email delivery and aims to ensure desired emails reach users.