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GoDaddy Migrates Analytics Infrastructure to Amazon Quick, Improving Performance and Efficiency

🔄 Updated 2h ago
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Key points

  • GoDaddy migrated from a legacy BI tool to Amazon Quick.
  • Dashboard rendering times decreased from 15 minutes to under 5 seconds.
  • The company reduced its dashboard count by 50%.
  • The migration saved 15,000 hours annually and enabled self-service analytics.

GoDaddy's Analytics Transformation

GoDaddy, a domain registrar and web hosting company with over 20 million customers, transitioned its analytics infrastructure to Amazon Quick. This two-year project addressed challenges with its previous BI environment, which included slow performance and high operational costs.

Addressing Performance and Cost Issues

Before the migration, GoDaddy's analytics system struggled with over 5,000 dashboards, leading to report loading times exceeding 15 minutes. The increasing volume of data also contributed to rising operational and licensing costs. The company sought a fundamental change to improve efficiency and access to business data.

Results of the Migration

The move to Amazon Quick resulted in significant improvements. Dashboard rendering times were reduced from over 15 minutes to less than 5 seconds. GoDaddy also achieved a 50% reduction in its total dashboard count and saved 15,000 hours annually. The new system provides AI-powered self-service analytics to all employees.

Cultural Shift Towards Data-Driven Decisions

Beyond technical improvements, the migration fostered a cultural shift within GoDaddy. With custom agents and automated workflows, data-driven decision-making became more widespread, moving beyond the centralized BI team. This allowed teams to shift focus to higher-value work.

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Reporting from

GoDaddy migrated its business intelligence infrastructure from a legacy BI tool to Amazon Quick over two years. This migration reduced dashboard rendering times from over 15 minutes to under 5 seconds, cut dashboard count by 50%, and saved 15,000 hours annually, making AI-powered self-service analytics accessible to employees.