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Google Expands AI Mode Advertisements to More Countries
Key points
- AI Mode ads expanding to 10 new countries now.
- Brazil, Mexico, UK to receive ads later this year.
- US to get "multiturn" ads in follow-up queries.
- Expansion aims to improve AI Mode monetization.
Global Expansion of AI Mode Advertisements
Google announced the expansion of advertisements within its AI Mode feature to several new international markets. Users in Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines, and Singapore will now see sponsored content in AI Mode. Later in the year, this feature will also roll out to Brazil, Mexico, and the United Kingdom.
New Ad Format in the US
In addition to the international rollout, the United States will receive "multiturn" ads within AI Mode. This new format means that sponsored content will appear not only in initial queries but also in subsequent follow-up questions within the AI Mode interface.
Monetization Strategy
This expansion follows discussions during Alphabet's third-quarter earnings call, where executives noted that AI Mode was experiencing lower monetization and was not generating sufficient revenue to cover its operational costs. The company indicated that initial ad tests have shown "promising results," and the broader rollout is intended to help AI Mode achieve profitability. Google began testing sponsored content ads in November, following AI Mode's US availability in May 2025.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
Google is expanding AI Mode advertisements to Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines, and Singapore, with Brazil, Mexico, and the UK to follow later this year. This expansion aims to improve monetization for AI Mode, which Alphabet's Q3 earnings call indicated was not yet profitable. The US will also receive "multiturn" ads, appearing in follow-up queries.