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Google Launches Pixel Tag Item Tracker with UWB and Bluetooth Channel Sounding

🔄 Updated 20d ago — new reporting from 9to5Google
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Key points

  • Google launched the Pixel Tag item tracker for $29.
  • It uses Ultra Wideband (UWB) and Bluetooth Channel Sounding for tracking.
  • The Pixel Tag integrates with Google's Find Hub network.
  • It has an oblong shape, IP67 rating, and a replaceable CR2032 battery.
  • The device is compatible with Android 9 and later, available in November.
  • Moto Tag 2 is available for $20 on Motorola's website and Amazon.
  • Moto Tag 2's original price was $30.
  • Moto Tag 2 was launched in the US a few months after other regions.
  • A 4-pack of Moto Tag 2 costs $100.
  • Amazon offers a 4-pack of Moto Tag 2 for $80.
  • Motorola's website sells a 4-pack of Moto Tag 2 for $100.
  • The $20 Moto Tag 2 deal on Amazon is for a 4-pack.
  • Amazon's Moto Tag 2 delivery is pushed to early-mid September.
  • Belkin launched SureFind series trackers.
  • Belkin SureFind trackers are compatible with Apple's Find My network.
  • Belkin SureFind trackers have integrated attachment mechanisms.
  • The Belkin SureFind Spot costs $14.99 and includes a metal key ring.
  • The Belkin SureFind Loop Cable Tag costs $24.99 and has a USB-C charging cable.
  • The Belkin SureFind Loop Cable Tag charges via USB-C.
  • The Belkin SureFind Card costs $26.99 and is credit card-sized.
  • The Belkin SureFind Card has an IP68 rating.
  • Belkin SureFind trackers are expected to be available this month.
  • A 4-pack of Moto Tag 2 costs $70 on Amazon.
  • A 1-pack of Moto Tag 2 costs $19.99 on Amazon.
  • Samsung Galaxy SmartTag 3 lacks a built-in mounting mechanism.
  • Samsung Galaxy SmartTag 3 has a squircle shape.
  • Samsung Galaxy SmartTag 3 has 500 days of battery life.

Google Enters Item Tracking Market

Google has introduced the Pixel Tag, its first-party item tracker, at the Made by Google '26 event. The device is priced at $29, with a four-pack available for $99, matching the pricing of Apple's AirTag 2. The Pixel Tag is set to go on sale in November.

Advanced Tracking Technologies

The Pixel Tag incorporates both Ultra Wideband (UWB) for Precision Finding and Bluetooth 6.0 Channel Sounding. UWB allows for visual distance and directional cues within 50 meters, requiring an Android device with UWB support. Bluetooth Channel Sounding aims to provide more stable, accurate, and secure tracking compared to traditional Bluetooth Low Energy methods. The device also includes a speaker for locating items and a button to find a lost phone.

Integration with Find Hub Network

The Pixel Tag leverages Google's Find Hub network, which utilizes Android devices globally to help users locate lost items. This network is similar to Apple's Find My network. The Pixel Tag works with Android 9 and later, with Bluetooth Channel Sounding capabilities requiring Android 16 or later and Bluetooth 6.0. It also supports Fast Pair for quick setup.

Design and Durability

The Pixel Tag features a unique oblong, pill-shaped design, measuring 1.8 inches high, 1.1 inches wide, and 0.2 inches thick. It weighs approximately 12g (0.4oz) and is available in a single color, Fog. The device has an IP67 rating, making it dust- and splash-resistant, capable of withstanding submersion in 3.28 feet of water for up to 30 minutes. It uses a user-replaceable CR2032 coin cell battery, rated for over one year of usage.

Features and Compatibility

Beyond tracking, the Pixel Tag includes "Left Behind" alerts to notify users if they leave an item behind. While it lacks built-in mounting mechanisms, it is expected to rely on cases for attachment, similar to Apple's AirTag. The device can also be located and rung directly from a Pixel Watch.

Updates

🕒 2026-09-11 · new reporting from 9to5Google
  • Samsung Galaxy SmartTag 3 lacks a built-in mounting mechanism.
  • Samsung Galaxy SmartTag 3 has a squircle shape.
  • Samsung Galaxy SmartTag 3 has 500 days of battery life.
🕒 2026-09-04 · new reporting from 9to5Google
  • A 4-pack of Moto Tag 2 costs $70 on Amazon.
  • A 1-pack of Moto Tag 2 costs $19.99 on Amazon.
🕒 2026-09-03 · new reporting from The Verge, 9to5Google
  • Belkin launched SureFind series trackers.
  • Belkin SureFind trackers are compatible with Apple's Find My network.
  • Belkin SureFind trackers have integrated attachment mechanisms.
  • The Belkin SureFind Spot costs $14.99 and includes a metal key ring.
  • The Belkin SureFind Loop Cable Tag costs $24.99 and has a USB-C charging cable.
  • The Belkin SureFind Loop Cable Tag charges via USB-C.
  • The Belkin SureFind Card costs $26.99 and is credit card-sized.
  • The Belkin SureFind Card has an IP68 rating.
  • Belkin SureFind trackers are expected to be available this month.
🕒 2026-08-24 · new reporting from 9to5Google
  • Amazon offers a 4-pack of Moto Tag 2 for $80.
  • Motorola's website sells a 4-pack of Moto Tag 2 for $100.
  • The $20 Moto Tag 2 deal on Amazon is for a 4-pack.
  • Amazon's Moto Tag 2 delivery is pushed to early-mid September.
🕒 2026-08-21 · new reporting from 9to5Google
  • Moto Tag 2 is available for $20 on Motorola's website and Amazon.
  • Moto Tag 2's original price was $30.
  • Moto Tag 2 was launched in the US a few months after other regions.
  • A 4-pack of Moto Tag 2 costs $100.

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Primary sources

GitHub uuidjs/uuid

How outlets covered it

Leaked images and information for the Samsung Galaxy SmartTag 3 indicate a new design without a built-in mounting mechanism, similar to Apple's AirTag. The device will feature UWB, Bluetooth, an IP67 rating, and a 500-day battery life, with pricing expected to remain consistent for single units.

Motorola's Moto Tag 2, an Android Find Hub tracker with Bluetooth and UWB, is currently available as a 4-pack for $70 on Amazon. This pricing makes each tracker approximately $17, offering a discount compared to Motorola's direct pricing.

Belkin introduced four new SureFind trackers compatible with the Android Find Hub network, expanding the range of available tracking devices. This release provides more options for Android users seeking to track personal items, including a unique wallet with integrated tracking capabilities.

Belkin has launched its first line of trackers, the SureFind series, which are compatible with both Apple's Find My and Google's Find Hub networks. These trackers feature integrated attachment mechanisms, such as key rings or loops, eliminating the need for separate accessories.

The Moto Tag 2, a UWB-enabled Android Find Hub tracker, continues to be available for $20 per single unit on Motorola's website. Amazon has matched this price for a 4-pack at $80, replacing a previous single-unit offer. This pricing, initially described as a temporary launch discount, has persisted for weeks.

The Moto Tag 2, an Android Find Hub tracker with UWB, continues to be available for $20 on Motorola's website and Amazon, despite its original $30 price. This discount was initially a temporary launch promotion for the US market.

Google has released its first-party UWB-equipped tracker, the Pixel Tag, for Android's Find Hub network, priced at $29 and available in November. The device features a unique thin, oblong shape and a "Left Behind" feature, but its distinct form factor may limit accessory compatibility.

Google has launched the Pixel Tag, a new Bluetooth tracker for Android devices, featuring Bluetooth Channel Sounding and Ultra Wideband for precise location tracking. This device aims to compete with existing trackers by offering enhanced accuracy and power efficiency compared to traditional Bluetooth Low Energy methods.

Google introduced the Pixel Tag, a new first-party item tracker featuring Ultra Wideband (UWB) technology for precise location finding. This device expands Google's hardware ecosystem and offers Android users a direct competitor to existing item tracking solutions.

Google introduced the Pixel Tag, a new item tracking device priced at $29, at its Made by Google '26 event. The Pixel Tag uses Google's Find Hub network, leveraging Android devices globally to help users locate lost items, similar to Apple's AirTag.

Google has introduced the Pixel Tag, a new device tracker that combines ultra wideband (UWB) and Bluetooth 6.0 Channel Sounding for precision tracking. This device will integrate with Google's Find Hub network, offering Android users a way to locate lost items.

Google has introduced the Pixel Tag, a new item tracker designed for Android phones, featuring Ultra Wideband for precise location finding. This release provides Android users with a dedicated tracking device similar to Apple's AirTag, expanding options for locating personal items within the Android ecosystem.

Google is reportedly developing an item tracker named "Pixel Tag," which has appeared in an image and a Slovenian store listing. This device would use Google's "Find My Device" network (now called Find Hub) and include a speaker for locating lost items, potentially competing with Apple's AirTag.

An image and online listings for a new device called the "Google Pixel Tag" have appeared, indicating Google's entry into the item tracker market. This development suggests Google will soon offer a first-party competitor to existing trackers, utilizing its Find My Device network.