Google Maps to launch turn-by-turn navigation in South Korea

Google Maps Expansion in South Korea

Google Maps is set to introduce turn-by-turn navigation in South Korea. This functionality, which is a core feature of Google Maps globally, has been absent in the country, limiting the app's utility to location searches, reviews, and public transit directions. The company has confirmed its plan to bring these full-functioning capabilities to the region.

Strategic Partnerships and Implementation

To facilitate this expansion, Google has hired a new Strategic Partnerships Development Manager. This individual will work with the Google Maps team to establish necessary collaborations with private companies and public entities in South Korea. This effort is aimed at integrating the full suite of navigation services into the local market.

Regulatory Approval and Data Conditions

The move follows the South Korean government's approval earlier this year for Google to use high-precision map data on overseas servers. This approval came with specific conditions, including the blurring of military and other sensitive facilities, and the disabling of latitude and longitude coordinates within the country. These regulations address national security concerns related to mapping data.

Market Competition

Currently, local services like Naver Map and Kakao Map dominate the South Korean navigation market, with significantly more users than Google Maps. The introduction of turn-by-turn navigation is expected to enhance Google Maps' competitiveness and user base in the region, offering a more complete navigation solution to South Korean users.