Google Photos launches AI-powered virtual closet feature in US, Brazil, and India

Virtual Closet Rollout Completed

Google Photos has completed the rollout of its AI-powered virtual closet feature to all users in the U.S., Brazil, and India. The feature is now accessible on both Android and iOS devices, following an initial release for Android users in June.

Functionality and Inspiration

The virtual closet uses AI to identify and categorize clothing items from users' photos, creating a digital wardrobe. Users can filter items by type, such as tops or bottoms, and combine them to create different outfits within the app. This functionality draws inspiration from the digital closet concept depicted in the movie "Clueless."

Data Privacy Assurance

Google has stated that the data related to users' clothing and dressing habits collected by this feature is not shared with third parties, including retailers. The company emphasizes that the feature is designed solely to assist the user in organizing their wardrobe.

Accompanying Google Photos Updates

Alongside the virtual closet, Google Photos also received other updates. These include a new option to select, brighten, and share photos using a single prompt in Gemini Spark, an enhanced markup tool, and additional AI-powered Remix templates for photo transformations. The Gemini Spark feature requires a Google AI Pro or Ultra subscription in the U.S.

Markup Tool and Android-Exclusive Filters

The updated Markup tool now includes a redacting pen for blurring sensitive information, precise thickness sliders for custom sketches, and a wider selection of fonts for adding text to photos. Android users also gained access to new photo filters called "Moods," which apply effects like 35mm film or 2000s digicam styles to images.