● Covered by 1 source · 1 reportLow impact1 neutral
Google TV and Android TV collectively rank as the third-largest streaming OS in the US
Key points
- Google TV and Android TV have 14% US streaming OS market share.
- Roku leads with 37%, followed by Amazon Fire TV at 17%.
- Google's platforms outrank Samsung Tizen and Apple tvOS.
- TCL, Hisense, and Walmart sell Google TV devices.
Market Position Revealed
According to recent data published by The Streamable from Hub Research, Google TV and Android TV have secured the third position in the US streaming operating system market. The combined platforms account for 14% of the total market share.
Competitive Landscape
Roku maintains a dominant lead in the market with 37% share, while Amazon's Fire TV holds the second spot at 17%. Google TV and Android TV's 14% share places them ahead of other significant players, including Samsung's Tizen, Apple's tvOS, and LG's webOS.
Factors Contributing to Growth
The strong performance of Google's streaming platforms is partly attributed to their adoption by major TV manufacturers. TCL, a significant player in the global and US TV markets, frequently uses Google TV. Other brands like Hisense also integrate Google TV into their products. Even Walmart, which acquired Vizio for its software, offers Google TV sets and streaming devices.
Data Discrepancies and Inclusions
Previous reports had placed Google TV behind Samsung's Tizen in North America. The current data's inclusion of TV streaming players, in addition to smart TV sets, may account for this shift in rankings. This broader scope provides a more comprehensive view of the streaming OS landscape.
User Preferences for AI Features
The same report surveyed smart TV users on desired AI-powered TV features. The most valued feature was the ability to "Exclude stuff you dislike," with "finding similar stuff you’ll like" as a close second. Google TV currently offers both of these functionalities.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
New data from Hub Research indicates that Google TV and Android TV combined hold 14% of the US streaming OS market share, placing them third behind Roku and Amazon Fire TV. This position surpasses competitors like Samsung's Tizen and Apple's tvOS, highlighting Google's growing presence in the smart TV and streaming device market.