● Covered by 2 sources · 2 reportsMedium impact2 neutral
Google TV Freeplay Adds Over 10,000 On-Demand Movies and Shows
Key points
- Google TV Freeplay now offers over 10,000 on-demand titles.
- Content includes movies and shows from partners like A24 and Lionsgate.
- The service also expanded its live TV lineup to over 300 channels.
- On-demand content is accessible without additional apps.
- This update is rolling out in the US.
On-Demand Content Now Available
Google TV Freeplay has introduced over 10,000 on-demand movies and TV shows. This marks a shift from its previous model, which primarily offered always-on live channels. Users can now select specific titles to watch at their convenience.
Titles such as "Lady Bird," "Seventeen Again," and "Hell's Kitchen" are among the new additions. The content is provided through partnerships with studios including A24 and Lionsgate.
Expanded Live TV Offerings
In addition to the new on-demand library, Google TV Freeplay has expanded its live TV channel lineup to over 300 channels. These channels cover categories such as news, sports, reality TV, and true crime.
New live channels include World of Love Island, Yahoo! Sports Network, Bloomberg TV Plus, and The Martha Stewart Channel.
App-Free Access and Availability
The new on-demand content, like the live channels, is accessible directly through Google TV Freeplay without the need for additional applications. The Freeplay experience now features distinct "Live TV" and "Free movies & shows" tabs for navigation.
This update is rolling out starting this week, primarily for users in the US, where Google TV Freeplay is built into every Google TV device.
Market Context
The expansion of Google TV Freeplay positions it to compete with other free, ad-supported streaming services such as Tubi, The Roku Channel, and Pluto TV. This move occurs as the market for free and low-cost streaming content continues to grow, with major streaming services increasing their subscription prices.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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How outlets covered it
Google TV's Freeplay service now includes over 10,000 on-demand movies and TV shows, accessible without additional apps. This expansion builds on its existing offering of over 300 live TV channels, enhancing the platform's free content library for users in the US.
Google TV Freeplay, the company's free ad-supported streaming service, now offers over 10,000 shows and movies on demand, moving beyond its previous live-channels-only model. This update positions Google TV Freeplay to compete with other free streaming services like Tubi and Pluto TV, as the market for free and low-cost streaming expands.