Graze, a company that develops tools to help users manage their social algorithms, has announced it is joining Flipboard. This strategic move is intended to further their shared vision for an open social web and a more equitable attention economy.
Graze's founder stated that the decision to join Flipboard was driven by the need to accelerate their work. As a small team, Graze faced challenges in scaling operations that Flipboard has already addressed. The collaboration is expected to multiply their impact by integrating Graze's novel approaches into Flipboard's established infrastructure.
Both Graze and Flipboard share a vision for an attention economy that benefits all users. They believe that a curatorial role in shaping algorithms is essential for sustainability, especially with the rise of generative AI. The combined entity aims to create a platform where users can discover feeds across various open social platforms like Bluesky, Mastodon, Threads, and RSS.
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Graze, a company focused on building tools for personalized social algorithms, has joined Flipboard. This move aims to accelerate their work on the open social web and integrate their technology with Flipboard's existing platform.