● Covered by 4 sources · 4 reportsLow impact1 negative3 neutral
HBO Max Introduces Vertical Video "Shorts" Feed and Conversational Search
Key points
- HBO Max Shorts is a vertical video feed.
- It features trailers, clips, and bonus content.
- Content is personalized using AI and human editors.
- Initially available to select iOS users in the US.
- A conversational search is also being tested for Android users.
New Content Discovery Features
HBO Max has introduced two new features to enhance content discovery: "HBO Max Shorts" and a conversational search experience. These additions aim to help users navigate the platform's library and find new content to watch.
HBO Max Shorts Overview
The "HBO Max Shorts" feed is a vertical video format accessible via an icon in the bottom navigation menu of the HBO Max app. It displays trailers, clips, and bonus content from the HBO Max library. The content presented in the feed is customized to individual user tastes and preferences, based on their watch history. Users can immediately start watching a show or movie from a clip or add it to their watch list for later.
AI and Human Curation
The clips for HBO Max Shorts are generated using an in-house AI tool that assists human editors. This AI tool utilizes machine learning algorithms and scene-level metadata to analyze thousands of hours of content and suggest compelling scenes for discovery. HBO Max editors then make final decisions on which clips best represent the stories, and these clips are rendered into a vertical video experience.
Availability and Future Plans
HBO Max Shorts is currently being tested with select iOS users in the US. Warner Bros. Discovery plans to roll out the feature to more devices and markets in the future. This move aligns HBO Max with other streaming platforms like Netflix, Disney Plus, and Peacock, which already offer similar short-form vertical video feeds.
Conversational Search
In addition to the vertical video feed, HBO Max is also testing an experimental AI-powered conversational search experience. This feature allows users to use natural language to ask questions about content, functioning as a chatbot to assist with content discovery.
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How outlets covered it
Warner Bros is testing "HBO Max Shorts," a new vertical video feature on select US iPhone users, which uses AI to suggest clips from its library. This feature aims to help users discover content through short, scrollable video segments, with AI selecting scenes and human editors making final decisions.
HBO Max launched a new vertical video "Shorts" feed and an experimental AI-powered conversational search experience. These features aim to improve content discovery for users within its large library, adapting to current trends in short-form content consumption.
The HBO Max mobile app now includes short-form videos, similar to other social media platforms, and a new conversational search feature. These additions aim to enhance content discovery and user interaction within the streaming service.
HBO Max is launching "HBO Max Shorts," a vertical video feed featuring trailers, clips, and bonus content, initially for select iOS users in the US. This feature, which uses AI and human editors to create personalized content, aims to help users discover new shows and movies. Additionally, HBO Max is testing a conversational search experience for Android users in the US.