● Covered by 1 source · 2 reportsLow impact2 neutral
Incoming Apple CEO John Ternus Affirms Commitment to Apple TV Streaming Service
Key points
- John Ternus will become Apple CEO in September.
- Ternus affirmed continued investment in Apple TV.
- Outgoing CEO Tim Cook endorsed this commitment.
- Apple TV is reportedly losing money.
- Ted Lasso season 4 premieres next week.
Leadership Transition and Apple TV's Future
John Ternus, who is set to become Apple's CEO in September, has publicly committed to continuing the company's investment in its Apple TV streaming service. This commitment comes amidst reports that the service is currently operating at a loss.
Ternus, who has been with Apple for 25 years, expressed his enthusiasm for the role and the future of Apple TV during an interview with Reuters at the premiere of Ted Lasso season 4. He stated, "I think we have such tremendous momentum right now in Apple TV. There’s so many amazing shows, so many amazing characters and stories, and so we’re just going to keep building on the momentum."
Endorsement from Outgoing CEO
Outgoing CEO Tim Cook, who has led Apple for 15 years, endorsed Ternus's vision for the streaming service. Cook highlighted the success of the F1 movie and indicated a desire for "more things like that" on the platform. Apple Services head Eddy Cue also noted that "better and more" content is planned for Apple TV.
Current Content and Upcoming Releases
The commitment to Apple TV's future coincides with the upcoming premiere of Ted Lasso season 4. Additionally, Apple has teased the third season of its series Severance. These productions are part of the content strategy that Ternus aims to build upon.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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How outlets covered it
Apple CEO Tim Cook and incoming CEO John Ternus were interviewed by Deadline, discussing the upcoming CEO transition and the future of Apple TV. Cook expressed gratitude for his 15 years as CEO, while Ternus affirmed his commitment to Apple and the current momentum of Apple TV content.
Incoming Apple CEO John Ternus stated that the company will continue to invest in its Apple TV streaming service, despite reports of it losing money. This indicates that the service will remain a part of Apple's strategy under new leadership.