● Covered by 1 source · 1 reportLow impact1 neutral
inDrive Expands Beyond Ride-Hailing with Advertising, Delivery, and Financial Services
Key points
- inDrive is expanding into advertising, delivery, and financial services.
- The advertising business operates in 25 markets, serving over 2,000 advertisers monthly.
- 13% of monthly transacting users used both mobility and a delivery service in 2025.
- Loans through inDrive.Money in Latin America increased by 118% year-over-year in H1 2026.
Diversifying Beyond Ride-Hailing
inDrive, a company known for its ride-hailing service, is actively expanding into new business areas. Over the past year, it has added advertising, grocery delivery, and financial services to its offerings. This strategic move aims to broaden its revenue base beyond the core ride-hailing operations.
Growth in Advertising
inDrive's advertising business, initially piloted in July 2025, has expanded to 25 markets. It has generated over 2 billion impressions and attracts more than 2,000 paying advertisers each month. Approximately two-thirds of these advertisers are repeat customers, indicating early traction in this new segment.
Targeting Emerging Markets
Operating in over 1,200 cities across 48 countries, inDrive focuses on emerging markets. The company sees an opportunity to connect brands with an audience that may be difficult to reach through other platforms. Its "Ride Media" initiative aims to engage passengers with targeted content during their trips, with plans to add real-time targeting capabilities.
Cross-Selling and Financial Services
inDrive is observing early success in cross-selling its services. In 2025, 13% of its monthly transacting users utilized both mobility and at least one delivery service. Additionally, its financial service, inDrive.Money, which provides short-term credit to drivers, saw a 118% increase in loans taken out by drivers in Latin America during the first half of 2026.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
inDrive, a ride-hailing company, is expanding its business beyond its core service by scaling new ventures in advertising, delivery, and financial services. This expansion aims to diversify revenue streams and capitalize on its user base in emerging markets, following a strategy similar to other ride-hailing platforms.