● Covered by 1 source · 1 reportLow impact1 neutral
Insta360, a dominant 360-camera maker, explores mirrorless cameras and smart glasses
Key points
- Insta360 has 73% market share in 360 cameras.
- Company is developing mirrorless cameras.
- Insta360 is also exploring smart glasses.
- Aims to become a broader imaging tech company.
Market Dominance in 360 Cameras
Insta360 currently dominates the 360-degree camera market, holding 73% of the worldwide market share. The company has sold 10 million cameras and recently invested $298 million in memory chips. Insta360 is opening its first flagship US store in New York City's Times Square.
Expansion into New Hardware
Insta360 is now looking beyond 360 cameras, with cofounder Max Richter stating the company aims to become a "top imaging camera company" or "even a tech company." To achieve this, Insta360 is experimentally developing its own mirrorless cameras and smart glasses.
Mirrorless Camera Development
Founder JK Liu has confirmed that two mirrorless cameras are currently in development. One of these cameras is expected to feature an unconventional shape. Liu reportedly became a billionaire after Insta360 went public last year.
Smart Glasses Ambitions
Insta360's smart glasses initiative is focused on convenient, high-quality image capture rather than AI-driven intelligent features. Richter indicated that the company would not compete with existing smart glasses on AI, but rather on photographic capabilities. The company is not targeting Meta's AI glasses or professional DSLR users, nor is it trying to replace smartphone cameras.
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Reporting from
Insta360, which holds 73% of the worldwide 360-camera market, is expanding its product development beyond 360 cameras. The company is experimentally building its own mirrorless cameras and smart glasses to become a broader imaging technology company. This move signifies Insta360's ambition to compete with established camera brands and explore new hardware categories.