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Instagram Head Adam Mosseri Predicts Worsening Negativity Around AI
Key points
- Mosseri expects AI negativity to increase due to anxiety and frustration.
- Concerns include job displacement, content ownership, and safety.
- Instagram requires AI accounts to label themselves for transparency.
- Mosseri noted challenges in ranking AI content quality and addressing deepfakes.
Rising Anxiety Over AI
Adam Mosseri, head of Instagram, commented on the growing public sentiment against AI during an appearance on the Colin and Samir podcast. He observed a trend of increasing anxiety, frustration, and anger directed at AI, especially within creative sectors. Mosseri anticipates this negativity will intensify over the next few years, affecting both industry professionals and the general public.
Concerns Driving Negativity
Mosseri identified several core fears contributing to the negative perception of AI. These include concerns about job displacement across various professions, creators' ownership of their content when used for model training, and broader safety implications. He summarized these worries as a "fear of being left behind."
Instagram's Stance on AI Content
Regarding content on Instagram, Mosseri stated that the platform does not currently rank AI creators differently. However, he raised questions about the quality of AI-generated content, distinguishing between "great AI content" and "AI slop." He acknowledged that Instagram's ranking of AI content might not yet match that of non-AI content.
Instagram began requiring AI accounts to label themselves earlier this year and started cracking down on AI-generated profiles in August. Mosseri emphasized the importance of users knowing whether content is real or not. He also mentioned that Instagram is actively addressing misleading AI content, such as celebrity deepfakes, but considers a complete ban on AI content impractical.
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Reporting from
Instagram head Adam Mosseri stated in a podcast interview that public negativity and frustration regarding AI are increasing and will continue to worsen, particularly within creative industries. He acknowledged concerns about job displacement, content ownership, and safety, while also discussing Instagram's approach to AI-generated content and the challenge of distinguishing quality AI output from "AI slop."