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Instagram Launches Apple TV App for Reels and Video Content
Key points
- Instagram app now available on Apple TV.
- App supports Reels and other video content.
- Follows launches on Fire TV, Samsung, and Google TV.
- Updated App Store listing on October 23rd confirmed compatibility.
Instagram Expands to Apple TV
Instagram has launched an application for Apple TV, enabling users to view Reels and other video content on larger screens. This release was quietly rolled out, with MacRumors noting an update to the Instagram app in the App Store on October 23rd that added Apple TV to its list of compatible platforms. Previous versions of the app page, as recent as October 18th, only listed iPad and iOS compatibility.
Broader Living Room Strategy
This Apple TV launch is part of Instagram's ongoing strategy to expand its presence in living rooms. The company began testing a TV-focused version of its platform in December of last year. In June, Instagram introduced new features for its TV app, which is already available on Amazon's Fire TV, Samsung Smart TVs, and Google TV.
Focus on Video Content
The introduction of the Apple TV app aligns with Instagram's efforts to promote longer-form, episodic content and capitalize on the increasing popularity of short-form video formats. This move indicates a continued push into video consumption beyond mobile devices.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
Instagram has released an app for Apple TV, allowing users to watch Reels and other video content on the platform. This expansion follows previous launches on Amazon Fire TV, Samsung Smart TVs, and Google TV, indicating Instagram's strategy to push into longer-form video content.