● Covered by 4 sources · 4 reportsLow impact3 negative1 neutral
Instagram Updates Wordmark for the First Time in a Decade
Key points
- Instagram unveiled a new wordmark, its first change in a decade.
- The updated design is a mix of cursive and print elements.
- Instagram head Adam Mosseri described it as "cleaner and more modern."
- Some users have reported legibility issues, reading it as "Instagzam."
- The change impacts Instagram's brand identity and visual design.
New Wordmark Unveiled
Instagram has introduced a new wordmark, the text-only logo that spells out the company’s name. This marks the first change to the wordmark in ten years, moving away from the previous cursive typeface.
Rationale for the Change
Instagram head Adam Mosseri announced the update, stating that the wordmark at the top of the app hadn’t changed in a decade, making it time for a refresh. He described the new logo as “cleaner and more modern, with references to the original and the simplicity and craft that’s always made it Instagram.”
Design Elements and User Reception
The new wordmark features a blend of cursive and print elements, with some letters like 's,' 'r,' and 'g' incorporating old-fashioned curves. While some users have complimented the fresher look, others have raised concerns about its legibility, with many perceiving the wordmark as reading “Instagzam” due to the shape of the font used for the “r.”
Mosseri posted the change on both Instagram and Threads, anticipating potential discussion. The design has been criticized for its inconsistent letter connections and a blend of half-cursive and sans-serif print.
Impact on Brand Identity
This update affects Instagram's brand identity and user perception of the platform's visual design. Despite the mixed reactions, the name “Instagram” is widely recognized, suggesting that most users will still identify the brand.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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How outlets covered it
Instagram has updated its wordmark for the first time in a decade, a change described by its head as "leaner and more modern." The article criticizes the new design, suggesting it embodies "AI slop" and questioning its perceived simplicity.
Instagram head Adam Mosseri revealed a new wordmark for the platform, citing a need for a "cleaner and more modern" brand refresh. The design has been met with criticism for its blend of cursive and sans-serif elements and inconsistent letter connections.
Instagram introduced a new wordmark, the text-only logo spelling out the company's name, citing the previous version as dated after a decade. This update aims to modernize the brand's visual identity while maintaining simplicity.
Instagram has introduced a new wordmark, marking the first change to its logo in ten years. The updated design is a mix of cursive and print, with some users finding it less legible than the previous version. This change impacts Instagram's brand identity and user perception of the platform's visual design.