Itch.io, a game hosting platform, has introduced a new filter option for users to identify and exclude games that utilize generative AI. This "No AI" filter is now available in the browsing menu and integrated into the search functionality, addressing a previously identified gap in the platform's features.
Applying the new "No AI" filter significantly reduces the number of visible projects. For example, when applied to games, the total number of projects decreased from over 1.77 million to less than 425,000. This indicates a substantial portion of content on the platform either uses or is disclosed as using generative AI.
Itch.io already has policies in place regarding generative AI. The platform prohibits "uploading excessive amounts of automatically generated or AI-generated content," classifying such actions as spam. Additionally, creators are requested to disclose when they use generative AI in their projects, though the consequences for non-disclosure are not specified.
While Itch.io has implemented this filter, other larger gaming marketplaces like Steam also have rules concerning generative AI disclosures. However, Steam currently lacks a direct filter option for users to exclude such content from their browsing experience. The introduction of this filter by Itch.io provides users with more control over the content they encounter.
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Itch.io has added a "No AI" filter to its browsing and search features, allowing users to exclude games that disclose the use of generative AI. This update responds to the platform's existing policies against excessive AI-generated content and requests for creators to disclose AI use.