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iTunes Store sees unexpected comeback as artists use it for exclusive releases
Key points
- iTunes Store retired its Mac app in 2019.
- Artists are using iTunes for exclusive album releases.
- Exclusives help artists with chart positions and fan engagement.
- Apple continues to market iTunes to music labels.
iTunes Store's Unexpected Revival
The iTunes Store, despite the retirement of its desktop app for Mac in 2019, is experiencing an unexpected comeback. This resurgence is driven by a strategy adopted by several prominent pop artists.
Artist Strategy and Exclusives
Artists such as Taylor Swift, Ariana Grande, and Charli XCX are utilizing the iTunes Store for exclusive content releases. For example, Ariana Grande surprise-released a live version of her album 'Petal' as an iTunes-only exclusive. Charli XCX made B-side songs from her 'Music, Fashion, Film' album exclusive to iTunes.
This tactic allows artists to offer unique collectibles to superfans, access audiences who still purchase music, and bolster their chart performance. Taylor Swift's 'Life of a Showgirl' album reportedly performed better in its first week from physical and digital sales than from streaming.
Impact on Chart Performance
The strategy has shown tangible results in chart positions. Ariana Grande's exclusive iTunes release caused her album to jump from number 15 to number 6 on the charts. This demonstrates the platform's continued influence for dedicated fan bases.
Industry Perspective
While the broader effectiveness of this strategy is debated among industry experts, it represents an interesting counter-movement to the dominant music streaming model. Apple has reportedly continued to market the iTunes Store to music labels, indicating ongoing support for the platform.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
The iTunes Store is experiencing a resurgence as pop artists like Taylor Swift and Ariana Grande release exclusive content there. This strategy allows artists to sell collectibles to superfans, reach new audiences, and improve chart positions, despite the broader shift to music streaming.