● Covered by 1 source · 1 reportLow impact1 neutral
Journalist creates interactive digital avatar using Synthesia's technology
Key points
- Journalist created an interactive AI avatar with Synthesia.
- Avatar answers questions about a specific article.
- Synthesia previously created an avatar for its head of corporate affairs.
- Process involved photos and a two-minute voice recording.
Interactive Avatar Creation
A journalist collaborated with Synthesia, a video-generation startup, to create a personal interactive digital avatar. This avatar is designed to respond to questions about a specific article the journalist authored, focusing on venture-backed startups and fraud.
Synthesia's Technology
Synthesia, valued at $4 billion and with over $100 million in ARR, specializes in AI avatars for enterprise training videos. The company recently launched Roleplay Sessions, allowing employees to practice scenarios with interactive AI avatars. The journalist's avatar represents the first instance of Synthesia creating such a tool for a journalist, following a similar creation for Synthesia's head of corporate affairs.
Development Process
The creation process involved the journalist visiting Synthesia's office, where numerous photos were taken, and a two-minute voice recording was captured. The journalist provided consent for the avatar's creation. In addition to the interactive version, a personal avatar capable of reading any script was also produced.
Avatar Functionality
The interactive avatar is specifically trained on the journalist's story about why venture-backed startups commit more fraud than non-VC-backed startups. It can answer questions such as the motivation behind writing the story, details about the research paper, and the researchers' findings.
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Reporting from
A journalist created a personal interactive digital avatar using Synthesia's platform. This avatar is trained to answer questions about a specific article written by the journalist, marking the first time Synthesia has created such an avatar for a journalist.