JustWatch, known for its streaming search engine and guide, has launched its own streaming service, JustWatch TV. The new platform offers both free and paid content tiers, alongside a movie rental store. This marks a shift for the 12-year-old company from solely guiding users to content to directly providing it.
JustWatch TV features content from 30 partners, including Paramount, New Regency, Fremantle, Bleecker Street, and Vortex Media. Additional partners like Cineverse (U.S.), LEONINE Studios (Germany), SND (France), and Altitude (U.K.) have also joined. The service is available within JustWatch's existing apps and website across 12 markets.
The company's decision to launch its own streaming service is driven by an opportunity to expand its audience data and insights. JustWatch currently provides streaming options for over 500,000 movies and shows across more than 1,500 service providers in 140 markets globally, and its data powers 1,400 partner websites and apps.
Quentin Carbonell, JustWatch SVP of Global Content Acquisitions and Strategy, stated that having their own service allows them to grow their audience while continuing to direct users to existing streaming partners. This move is described as a natural continuation of their mission to contribute to the entertainment ecosystem.
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JustWatch, a streaming guide service, has launched its own streaming platform called JustWatch TV, offering content from 30 partners across free and paid tiers, plus a movie rental store. This move expands JustWatch's role beyond content discovery into direct content delivery, aiming to grow its audience data and insights.