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Legal Battle Over AI-Generated Meme Character "Triple T" Raises Authorship Questions
Key points
- "Triple T" character created in 2025 using OpenAI's image-generation tool.
- The character became a global sensation with millions of views and merchandise.
- A games company is suing Mementum over rights to use Triple T in Roblox.
- The case questions human authorship and collective ownership of viral memes.
Origin of "Triple T"
Tung Tung Tung Sahur, known as Triple T, was created in 2025 by an Indonesian teen using OpenAI's image-generation tool. The character is an anthropomorphized kentongan, a drum used in Southeast Asia, featuring a broad smile and vacant stare. Triple T is part of the "Italian brain rot" internet video genre.
Global Virality and Commercialization
Since its creation, Triple T has gained global popularity, appearing in numerous YouTube and TikTok videos with hundreds of millions of views. The character's likeness is used in cosplay, fan art, animations, plushies, perfume, and stickers. Triple T is also slated to become a skin in Fortnite, indicating significant commercial potential.
Legal Dispute Over Character Rights
A lawsuit has been filed in the US district court's northern district of California. A games company is suing Mementum, a French creative agency representing Triple T's creator, over the rights to use the character in a popular Roblox game. This legal action centers on who benefits from the character's virality and ownership.
Questions of Authorship and Ownership
Eben Jeda, co-founder of Mementum Lab, stated the agency aims to modernize economic infrastructure for internet-native works, ensuring creators benefit from their creations. However, opponents argue that no single person should own a meme amplified by collective online engagement. Fabian Mosele, an "Italian brain rot expert," believes such characters are collectively owned, questioning the fairness of gatekeeping rights to the original AI prompt creator.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
A games company is suing French creative agency Mementum, which represents the Indonesian creator of the AI-generated character "Triple T," over the rights to use the character in a Roblox game. This lawsuit highlights the emerging legal challenges regarding ownership and authorship of internet-native, AI-assisted creations that achieve global virality.