Life360 has launched a new product line of $7.99 scannable pet tags. These tags are designed to provide contact information and alert pet owners through the Life360 app when scanned by a finder. The finder does not need the app for the system to work.
When a pet tag is scanned, the family receives an alert via the Life360 app, which also provides the pet's last known location. This feature aims to assist families in locating lost pets, even if the pet escapes from the finder a second time. Pet owners can update their contact details within the Life360 pet profile in the app.
Life360 is also rolling out several new pet care features. These include "care logs" that allow families to schedule and track pet activities such as feeding, walking, medication, and litter box cleaning. All family members can view these routines to coordinate pet care.
Additional features include "Zoomies Alerts" for GPS trackers, which notify owners of bursts of pet energy. A new Weekly Roundup feature will summarize routines, including distance walked and which family member provided the most care during the week.
This expansion follows Life360's entry into pet tech last year with GPS pet trackers, leveraging technology from its 2021 acquisition of Tile. The company reports that over 8 million pets have been added to family accounts since then, indicating a demand for pet tracking and management solutions.
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Life360 has launched new $7.99 scannable pet tags that alert owners via the app when scanned, and added new pet care features like care logs and "Zoomies Alerts." These additions expand Life360's pet tracking capabilities, offering alternatives to GPS trackers and enhancing pet management for families.