Enterprise leaders recognize the potential of synthetic data, but adoption remains limited. Research by Perforce Delphix found that only 34% of leaders believe synthetic data preserves referential integrity, and 38% believe it delivers sufficient realism. This indicates a significant trust gap regarding the quality of synthetic data.
The biggest obstacle to synthetic data adoption is data quality, not awareness, compliance, or governance. This issue prevents software engineering and testing teams from fully utilizing synthetic data, causing enterprises to miss out on its benefits. Ensuring synthetic data meets quality standards is crucial for wider implementation.
Organizations traditionally face a dilemma between providing data access for development and protecting sensitive information. Synthetic data offers a solution by generating new datasets that mimic production data characteristics without privacy risks. This approach increases test data availability while maintaining governance and compliance, with 51% of enterprises already using it for sensitive data protection.
While generating synthetic data is straightforward, its quality varies. Many organizations have experimented with synthetic data but did not see improvements in application development and testing due to a lack of realism or failure to preserve data relationships. The effectiveness of synthetic data hinges on its ability to accurately reflect production data characteristics and maintain referential integrity.
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A recent Perforce Delphix study indicates that only 34% of enterprise leaders trust synthetic data's referential integrity, and 38% question its realism. This lack of trust in data quality is identified as the primary barrier to wider adoption, despite synthetic data's potential for protecting sensitive information and accelerating development.