Lyft Replaces Lyft Pink with Lyft Go, Bundling DoorDash DashPass for $10/Month

Lyft Go Subscription Launch

Lyft has introduced Lyft Go, its new subscription offering, which is now available in the US. This service replaces the previous Lyft Pink subscription. The monthly cost for Lyft Go is $10, while an annual plan is available for $96, which is $3 cheaper than the former Lyft Pink annual plan.

Included Benefits and Tiers

Lyft Go bundles DoorDash's DashPass, providing subscribers with discounts and reduced fees on DoorDash orders. Members also receive eight percent of every ride fare back as credits, up to a maximum of $40 per month, which can be used for future Lyft rides or DoorDash orders. Other benefits include three relaxed cancellations per month, waived fees for returning lost items, and donation matching for contributions made through the Round Up & Donate feature.

A lower-cost option, Lyft Go Core, is available for $5 per month. This tier does not include DashPass but offers five percent back in ride credits (up to $20 per month), along with donation matching and relaxed cancellations.

Integration with DoorDash

The partnership between Lyft and DoorDash is expanding beyond the subscription bundle. Lyft plans to enable users on certain rides to browse DoorDash restaurants within the Lyft app and place orders for delivery to their destination before arrival. Existing DashPass members can link their DoorDash account to receive Lyft Go benefits without additional charges.

Transition and Competition

Current Lyft Pink subscribers will be transitioned to the new Lyft Go offering at their existing price. The higher-tier Lyft Pink All Access plan will continue for existing members but is no longer open for new sign-ups. Lyft's competitor, Uber, offers Uber One, a similar subscription service also priced at $10 per month, which provides ride and Uber Eats benefits.