Mark Cuban Accuses Meta of Profiting from AI Deepfake Scam Ads

Cuban's Allegations Against Meta

Billionaire investor Mark Cuban has publicly stated that Meta platforms are running AI-generated deepfake advertisements that use his image and voice to promote a non-existent $294 diabetes cure. Cuban reports receiving weekly emails from individuals who have been targeted by these scams, believing they purchased a product from him. He asserts that Meta is aware of these fraudulent activities and allows them to continue.

Deepfake Disclaimers and Platform Culture

Cuban noted that some of these scam ads even include disclaimers indicating the content is AI-generated and for entertainment. He argues that by the time users see such disclaimers, the deceptive pitch has already been effective. Cuban criticized Meta's organizational culture, suggesting that permitting such scams to target vulnerable individuals reflects a broader tolerance for unethical practices within the company.

Internal Meta Documents Reveal Revenue Projections

Reuters reported on internal Meta documents from November 2025, which indicated the company expected approximately $16 billion, or 10% of its 2024 revenue, to come from ads promoting scams and prohibited products. These documents also showed that users across Meta's applications were exposed to about 15 billion 'higher risk' ads daily, which exhibit clear signs of fraud. A late 2024 document estimated the value of this category at around $7 billion annually.

Meta's Approach to Scam Detection

A May 2025 internal presentation by Meta's safety staff estimated that the company's platforms are involved in one-third of successful scams in the U.S. According to the documents, Meta's automated systems require an advertiser account to be at least 95% likely to be running a scam before it is banned. If the likelihood is below this threshold, the suspected scammer can continue advertising by paying higher rates.