Researchers from the Tech Transparency Project (TTP) identified more than 50 paid advertisements containing AI-generated child sexual abuse material (CSAM) and sexually suggestive images of minors on Meta's platforms. These ads were found in Meta's ad library, a transparency tool that catalogs ads displayed across Facebook, Instagram, Messenger, and Threads.
The ads were active for a nine-month period, specifically between November 2025 and August 2026. They reportedly reached thousands of accounts and were targeted at users in the United States, the United Kingdom, and over a dozen European countries. Some of these ads also included links to "nudify" or undressing applications.
The presence of these ads indicates a failure in Meta's ad review process, despite the company's policies prohibiting such content and its use of automated detection tools. TTP Director Katie Paul noted that the ads made no effort to mask the images or hide what they were promoting. This is the second instance in recent weeks where paid ads linked to child sexual abuse material have been found on Meta's platforms.
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Meta ran dozens of paid advertisements containing AI-generated child sexual abuse material (CSAM) and sexually suggestive images of minors over a nine-month period. These ads, discovered by the Tech Transparency Project (TTP), were approved by Meta and reached audiences in the US, UK, and over a dozen European countries, highlighting a significant failure in content moderation and ad review processes.
Researchers identified over 50 ads featuring AI-generated child sexual abuse material (CSAM) that ran across Meta's platforms, including Facebook, Threads, Messenger, and Instagram. This incident highlights a failure in Meta's ad review process, despite the company's policies prohibiting such content and its use of automated detection tools.