Meta has revised its commercial terms of use, which will take effect on October 30. The updated terms explicitly state that Meta is authorized to use automated software, such as web scrapers and crawlers, to access and collect content from domains, web pages, or URLs associated with business accounts on its platforms.
The new terms will affect various industries, including news publishers, as most news organizations maintain at least one Meta business account. These accounts are used to manage Facebook pages, Instagram profiles, and other Meta channels. The collected content can be used by Meta to "train" its products, which includes its AI initiatives.
Legal experts who reviewed the terms indicate that this provision could allow Meta to obtain material that would typically cost millions of dollars in licensing fees. While the enforceability in court is not definitively clear, publishers are advised to assume it will be enforceable.
The updated terms include language that grants Meta permission to "access, index, cache, analyze, collect, retrieve, or crawl the domains, web pages, or URLs (and any content available through them) that are associated with your products or services." It further states that Meta may use this content to "provide, develop, improve, research, train, and maintain the integrity of, the Meta Company Products, services, and features."
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