Last fall, the team behind NPR’s podcast “Wild Card” observed a surge of perplexing comments on their Spotify episodes. Initially, a producer suspected these comments, characterized by unusual abbreviations and emojis, were bot traffic and reported them to Spotify.
Hannah Chin, an audio producer and Gen Z colleague at NPR, recognized the comments as communications from middle schoolers. These students, too young for mainstream social media, were using the podcast comment sections as a group chat platform, a behavior previously noted on the TED Radio Hour show.
When asked why they chose NPR, one student explained that they specifically looked for podcasts with few existing comments. This strategy allowed them to create a private communication space away from adult oversight.
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Middle school students are using the comment sections of NPR podcasts, specifically "Wild Card," as a private chat space to avoid adult supervision on traditional social media platforms. This activity was discovered by NPR staff after noticing unusual comments, which were later identified as communications between young users seeking less-monitored online spaces.