● Covered by 1 source · 1 reportLow impact1 neutral
Midjourney acquires astrology app Co-Star
Key points
- Midjourney acquired Co-Star, an astrology app.
- Co-Star has 4.3 million monthly active users.
- Co-Star's 24-person team joined Midjourney.
- Deal terms were not disclosed.
Midjourney Expands Portfolio with Co-Star Acquisition
Midjourney, an AI lab recognized for its large language model-powered image and video generation tools, has acquired the social astrology application Co-Star. The financial terms of the acquisition were not publicly disclosed, according to a Bloomberg report.
About Co-Star
Co-Star is an astrology app with approximately 4.3 million monthly active users. It assists users in determining their astrological birth charts and allows them to share this information with friends within the app. Co-Star utilizes both AI and human writers to generate horoscopes, compatibility assessments, and personalized advice based on user astrological data.
Strategic Implications for Midjourney
Midjourney's product strategy appears to be diversifying. While primarily known for its Discord-based AI image and text generation, the company is also reportedly developing a medical division and a spa. The acquisition of Co-Star suggests a broader interest in consumer-facing applications. The 24-person Co-Star team, experienced in building consumer apps, has joined Midjourney, which could potentially contribute to the development of a standalone Midjourney application.
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Reporting from
Midjourney, known for its AI image and video generators, has acquired the social astrology application Co-Star. This acquisition expands Midjourney's product portfolio beyond its core AI offerings and into consumer applications.