Mito used Google Cloud to manage 5,000+ AI assets for a World Cup TV spot

The Challenge of AI Video Production

Mito aimed to simplify long-form narrative creation with generative AI but encountered significant infrastructure and workflow bottlenecks during a project for Movistar Plus+. The project involved creating a 120-second national TV spot for broadcast during the World Cup in Spain.

Specific Production Hurdles

The production required generating over 5,000 assets, including 1,000 videos, across approximately 65 iteration rounds. Managing these assets locally was unscalable. Traditional feedback loops lacked real-time collaboration, and standard AI video rendering took four to five minutes per short clip, causing latency. Maintaining consistency across generative models for character persistence, lighting, and camera angles, especially for public figures, was also difficult. Additionally, reliance on public pay-as-you-go APIs led to capacity constraints and rate limits.

Google Cloud Solution

To overcome these challenges, Mito developed a serverless, asynchronous architecture on Google Cloud. This architecture was designed to provide a creative canvas for filmmakers. Mito runs its API, AI Director, and background workers as Java services on Cloud Run, which scales based on demand.