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New App Store Head Discusses Apple's Gaming Strategy and Apple Arcade's Future
Key points
- More premium games released on App Store this year than last.
- Console and PC franchises are increasingly coming to mobile.
- Apple Arcade fits into the broader strategy alongside premium titles.
- Younger generations use iPhone as their primary gaming device.
App Store Gaming Growth
Carson Oliver, Apple's new vice president of App Store Worldwide, stated that the App Store has seen significant growth in games, with more premium titles released this year compared to last. This growth includes both indie games and an increasing number of console and PC franchises expanding to mobile platforms.
Technical Advancements and Platform Focus
Apple has made continuous efforts to position its devices as serious gaming platforms. These efforts include introducing hardware-accelerated ray tracing, improving the Metal graphics framework, and developing tools to simplify porting PC and console games to iOS and macOS. These technical improvements support the influx of higher-quality games.
Indie Games Week and Featured Titles
Coinciding with Oliver's promotion, Apple announced 'Indie Games Week,' showcasing seven new and upcoming games for iPhone and iPad. Featured titles include 'Sifu,' 'Vampire Crawlers,' 'No Man’s Sky,' 'Little Kitty, Big City,' '9 Kings,' 'Dome Keeper,' and 'Yes, Your Grace 2: Snowfall.' These games represent the diversity and quality Apple aims for in mobile gaming.
Mobile-First Gaming Generation
Oliver noted that a generation of players has grown up with the iPhone as their primary gaming device, rather than traditional consoles or PCs. These users are accustomed to direct touch controls, which Oliver believes makes iPhone and iPad ideal for indie game innovation.
Apple Arcade's Role
The discussion also touched upon Apple Arcade's place within Apple's overall gaming strategy. While specific details on its future were not fully elaborated in the provided text, it is positioned alongside the growing premium game offerings on the App Store.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
Carson Oliver, Apple's new head of App Store Worldwide, discussed the company's gaming strategy, noting an increase in premium iPhone games and the role of Apple Arcade. Oliver highlighted Apple's technical improvements and the growing mobile-first gaming generation as key drivers for gaming on its platforms.