● Covered by 1 source · 1 reportLow impact1 negative
Nintendo launches 'Customer Appreciation Sale' after receiving $300 million in tariff refunds
Key points
- Nintendo launched a 'Customer Appreciation Sale' from September 13-26.
- The sale is partially funded by $300 million in tariff refunds.
- Nintendo previously increased Switch pricing due to tariffs.
- The company faces a lawsuit for not passing refunds to consumers.
Customer Appreciation Sale Announced
Nintendo is holding a 'Customer Appreciation Sale' from September 13 to September 26. The sale includes discounts of 30 percent on digital games, bundles, DLC, physical games, Amiibo, accessories, and other merchandise across the eShop, Nintendo Store, and retailers.
Tariff Refunds Enable Sale
Nintendo stated the sale is 'made possible in part by tariff-related refunds,' after receiving approximately $300 million in tariff refunds from the US government. The company noted it absorbed most tariff-related costs, and the refunds helped facilitate promotions like this one.
Background on Tariff Increases
Nintendo increased the pricing of the Nintendo Switch 2 in the US, Canada, and Europe last week, citing 'changes in market conditions.' In August 2025, the company also raised prices for the Switch and other products following the imposition of tariffs on US imports.
Legal Challenges Over Refunds
Nintendo is currently facing a consumer lawsuit for not passing the tariff refunds directly to customers. The company filed a motion to dismiss in July, arguing it is not legally obligated to return the refunds to consumers, as plaintiffs 'received exactly what they bargained and paid for' when purchasing products after tariff-induced price increases.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
Nintendo announced a 'Customer Appreciation Sale' offering discounts on games and accessories, attributing the sale's possibility to $300 million in tariff refunds from the US government. This follows Nintendo's decision not to pass these refunds directly to consumers, leading to a consumer lawsuit.