● Covered by 1 source · 1 reportLow impact1 negative
Nvidia Shield TV Pro price increases to $299, base model discontinued
Key points
- Nvidia Shield TV Pro price increased to $299.
- Base model Shield TV discontinued.
- Nvidia cites increased component costs, specifically memory.
- Shield TV Pro launched in 2019 at $199.
Price Adjustment for Shield TV Pro
Nvidia has raised the price of its Shield TV Pro streaming device from $199 to $299. This $100 increase comes seven years after the device's initial launch. The company attributes this price adjustment to a substantial increase in the cost of components, particularly memory, across the industry.
Discontinuation of Base Model
Alongside the price hike for the Pro model, Nvidia has ceased production of the base Shield TV, also introduced in 2019. The 'tube' Shield has been out of stock for several months, and the Pro model was recently restocked at Best Buy with the new pricing.
Continued Support and Market Context
Nvidia stated earlier this year that it would continue providing software support for the Shield TV for the foreseeable future. This price increase is not isolated, as other streaming devices, including the Google TV Streamer, Apple TV 4K, and various Roku streamers, have also seen price adjustments recently.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
Nvidia has increased the price of its Shield TV Pro to $299, a $100 hike, citing rising component costs. The company has also discontinued the base model of the Shield TV, which was introduced in 2019.