Logistics company OneRail has launched OmniStar, a new platform designed to assist retailers in making faster and more efficient decisions regarding last-mile delivery. This platform integrates artificial intelligence software from Nvidia to analyze various delivery options for each order.
OmniStar leverages AI and OneRail's proprietary data, which includes a network of over 12 million drivers and 1,000 logistics partners, to identify the most suitable delivery method. This process, which previously took 20 minutes, can now be completed in two and a half minutes, according to OneRail. The goal is to enable retailers to operate larger, faster, and more precise supply chains.
OneRail began its partnership with Nvidia three years ago to explore AI applications in logistics. Nvidia's hardware and software are central to OmniStar's ability to make rapid decisions at scale. The platform provides a real-time decision layer for routing orders to the correct carrier and delivery mode at an optimal cost, moving beyond static rules or manual planning.
The platform aims to help smaller companies achieve delivery at scale and improve their profit margins, allowing them to compete more effectively with large retailers like Amazon and Walmart. OneRail CEO Bill Catania stated that the ability to make rapid decisions is crucial for maintaining margins in last-mile fulfillment, which is an expensive part of the supply chain. The platform has already been deployed with customers, including a large tire distributor that reported a $40 million run rate saving using OmniStar.
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OneRail introduced OmniStar, an AI platform developed with Nvidia, to help retailers optimize last-mile delivery decisions. The platform uses AI to evaluate delivery options for individual orders, aiming to improve efficiency and margins for retailers competing with larger companies.